RECENTLY I wrote about Google developing environmentally – sustainable policies and today I hear one of our local success stories is implementing more eco – conscious attention to detail.
Nottingham – born style icon Paul Smith has created an ethical and sustainably – audited label Sun.
Although the earth’s been getting too warm for some time now it’s a little disappointing it’s taken him this long it’s still encouraging.
In fact experts are calling this era the last chance salon.
But if temperatures are kept within target there is hope so the designer’s assurances of commitments and improvement in his sourcing of materials and utilities are better late than never.
A Sun label denotes 50 per cent of the item has used lower – impact environmental materials from recycled organic cotton to new vegetable waste products. This year the store shall have eco – friendly packaging next year to be extended across all warehouse and supplier packaging as well as achieving global – organic textile standard certified trader status.
Like many high – end retailers Paul Smith is responding to customer demand for ethical and responsible processes including energy use, landfill (P.S. buriedL) and recycling and anti – slavery policies.
The company claims one third of the forthcoming autumn /winter collection will be Sun with an aim towards rolling it out across the entire brand.
Already 50 per cent of cotton is organic, leather is Leather Working Group certified and down is not from forced fed or live – plucked birds.
Commitments to supplier risk assessment platforms are to be introduced as well as a review of equality, diversity and inclusion employment practices.
After all governments can create the legal framework but corporates must show initiative and lead by example.
Charnwood News 
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